Our vision

is to continuously drive for ideas that give brands the room to breakthrough in a very cluttered world. We are inspired by the need to find the winning essence of the brands we work with. We want our brand and the brands we partner with to strive for great things and we prefer to work only with partners who share this vision. We refuse to accept mediocrity or to put out typical agency work. Our approach is bold, at times contrarian, forward thinking and at all costs original. We feel deeply that any other way becomes a risky proposition for our client partners.

As a rule,

we avoid unnecessary overhead that is usually passed on to clients and ensure that only the most talented people work on client projects.  Different brands require different types of talent depending on their positioning. We expertly draw from a trusted network of creative and communications talent and customize teams around a particular brand. 

We have worked

with some of the greatest photographers in the world, such as Peter Lindbergh, Terry Richardson, Miles Aldridge and Jean-Baptiste Mondino just as we have pushed local talent to their full potential. We create teams from Montreal, NYC, Toronto and Los Angeles that are best suited to a specific brand and we drive the messaging and output centrally.

Our wide

and extensive international network guarantees our clients that we will be in a unique position to open doors and access powerful partners in the entertainment, fashion, beauty, media and digital industries, among others. Our close ties with financial partners, such as venture capital and private equity, allows us to explore financing options on behalf of our clients as well. Often, we will take equity positions with some of our early phase entrepreneurial brand partners.