• BACK THE PACK
  • BACK THE PACK
  • BACK THE PACK
  • BACK THE PACK
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BACK THE PACK

Development of brand identity, brand name, and innovative marketing and communications strategies for launch of revolutionary global water distribution program.

The BACK THE PACK initiative aims to replace outdated and unsafe methods of water transportation in regions with insecure water supplies. It is a breakthrough initiative involving a number of high profile global water -related non-profit organizations as well as important developmental organizations including Habitat For Humanity.