• DAVIDsTEA (FROM THE EARTH FOR THE EARTH)
  • DAVIDsTEA (FROM THE EARTH FOR THE EARTH)
  • DAVIDsTEA (FROM THE EARTH FOR THE EARTH)
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DAVIDsTEA (FROM THE EARTH FOR THE EARTH)


DAVIDsTEA is a fast growing 100-store modern day tea retailer with plans to expand globally.  KINDUSTRY was asked to develop a comprehensive umbrella concept to help guide existing and future social marketing and brand philosophy decisions.
As a company very much based on agricultural products (tea), KINDUSTRY developed the FROM THE EARTH-FOR THE EARTH mantra which has now been adopted as a rallying cry for the brand. We have also been involved with the development of key marketing initiatives with brand partners such as The David Suzuki Foundation.
KINDUSTRY works with DAVIDsTEA in the development of strategy, messaging, creative development and multichannel communications.