• FRANK & OAK
  • FRANK & OAK
  • FRANK & OAK
  • FRANK & OAK
  • FRANK & OAK
  • FRANK & OAK
  • FRANK & OAK
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FRANK & OAK

 

STRATEGIC BRAND ADVISORY FOR CUTTING-EDGE DIGITAL RETAIL BRAND

 

Formalization of the company brand essence, brand architecure, and the defintion of key customer archetypes followed by the visioning and concepting for the first Frank + Oak retail store in Toronto. Development of the first cosmetics brand launched by Frank & Oak including product development, brand strategy and packaging design guidance.

Brand Architecture - Brand Essence - Brand Positioning - New Retail Concept and Design - Men Cosmetics Line Product Development